fidesquaerens (marta_bee) wrote,

This is ridiculous:

I mean, I know that sex sells and clothing ads in particular often objectify women, but this ad is basically softcore porn. I guess they deserve three cheers for not having stick figures as models (though it is a plus-size company), but still there's something I find repulsive about it.

It's not just the shirtless aspect of it, btw, though that doesn't help. It's the way they look directly at us as if beckoning us to come be as close to them as the other models. This may make me sound prudish, and I guess I can be. But the whole point of modesty and clothes generally for me is that you don't emphasize the physical. With only so much on display, it should prod other people to see me as more than just a physical being. Would it have killed them to throw on a shirt and show these women actually doing something in the clothes?

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Tags: gender
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