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This is ridiculous:



I mean, I know that sex sells and clothing ads in particular often objectify women, but this ad is basically softcore porn. I guess they deserve three cheers for not having stick figures as models (though it is a plus-size company), but still there's something I find repulsive about it.

It's not just the shirtless aspect of it, btw, though that doesn't help. It's the way they look directly at us as if beckoning us to come be as close to them as the other models. This may make me sound prudish, and I guess I can be. But the whole point of modesty and clothes generally for me is that you don't emphasize the physical. With only so much on display, it should prod other people to see me as more than just a physical being. Would it have killed them to throw on a shirt and show these women actually doing something in the clothes?

This entry was originally posted at http://fidesquaerens.dreamwidth.org/6651.html. Please comment there using OpenID.

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( 6 comments — Leave a comment )
celandineb
Sep. 9th, 2011 02:08 am (UTC)
Plus, the point of the jeans that they're advertising is "tummy control", so I don't think they get any credit for being positive about the variety of female body shapes.
telperion1
Sep. 9th, 2011 04:27 am (UTC)
*nodnods* Yeah, I was trying to be a bit generous, just so there couldn't be any doubt I looked over the positive aspects. Because, really, even the good stuff doesn't really make this ad less offensive.
roh_wyn
Sep. 9th, 2011 03:25 am (UTC)
Shouldn't an ad for jeans emphasize a different part of the female anatomy? I'm so distracted by the toplessness that the denim barely even registered.

Ad!Fail.
telperion1
Sep. 9th, 2011 04:25 am (UTC)
Lol, yes! It's only a good ad in that it is memorable, but not memorable in a way that would actually move product.
dreamflower02
Sep. 9th, 2011 02:46 pm (UTC)
I sometimes feel commercials go out of their way to be offensive!

I found this particular commercial to be extremely offensive.

Personally it makes no sense to me that advertisers try to offend what should be their target. The above jeans commercial is only going to appeal to guys-- who, BTW, are not the ones buying the jeans. And I know that IF I used the product in the commercial I referenced, I would stop using it now.
fallingtowers
Sep. 9th, 2011 06:21 pm (UTC)
Topless models in jeans ads are some sort of tired and pointless staple of advertising. In the case of plus-sized models, there is often some extra nudity thrown in, though - as though there were no decent clothes for overweight and obese women at all... *sigh*
( 6 comments — Leave a comment )

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